Talent already has its prescriber
- October 03, 2019
During the war to attract and keep talent, a new profession had to emerge: Talent Acquisition Manager. It’s mission? To make the company attractive to workers and candidates. Sooner or later you are going to need it, but what is this professional going to achieve for your company?
Among the great changes that Human Resources is living, recruitment is one of the most extreme. The automation of processes, globalization, the Big Data, the multiplication of channels in which to be a strong brand… All of this has made the usual procedures obsolete. Do you still follow the same selection process as always? Find out what you are missing.
Leaping to new people management
How does digital recruitment work? Through the network a system of contacts is built between workers, collaborators, candidates, educational centers, referents… All this makes the brand attractive in a reliable way. If you were looking for a good company in which to grow professionally, what would you believe most: what its employees said about it on the social networks or what the selector transmitted to you? That’s what the new Human Resources are all about. Supported by referential marketing actions.
Do you know Glassdoor or Indeed, the TripAdvisor of companies? Your employees’ comments on what it’s like to work in your corporation could be there. The Human Resources department, therefore, needs to know where the brand conversations are taking place, in order to detect the image as an employer brand and improve it. Glassdoor or Indeed can stop being the enemy and become an ally by posting their job offers there.
But who designs this new strategy that has to be key for the company? A new professional has emerged: the talent acquisition manager.
Who will be the company’s talent recruiter?
That Human Resources professional which:
- Be the “king” or “queen” of LinkedIn.
- Loves human relationships and networking.
- To know everything on the Internet.
- Have a good “sense of smell” for interesting candidates.
- Keep up to date with new careers to understanding which ones the company needs.
- Loves to perform “out of the box” interviews with candidates.
What will make this new professional different?
The talent recruiter knows that the most interesting professionals are those who have experience and updated skills and love what they do. What they lack in knowledge, they learn as they go. You will be looking for motivated people, capable of solving problems and leading processes.
It is not only looking for, but it’s also about to attract, recruit, and facilitate the first days when new employees join to their functions. They design the whole process and take responsibility for its execution by Human Resources.
Their functions are:
- Reorganize the corporate culture to attract talent. What can be done to stop the company from talking about itself so the workers are the ones involved in defining what it is and what it aims to achieve?
- Searching for talent in the many new channels that are constantly being renewed. How can we detect new sources of recruitment? The manager of talent recruitment has to know the rarest and most specific hashtags and create programs to bet on talent in educational centers and events in the sector. Selecting candidates through experiences. How to reveal a person’s skills, personality, and professional motivations innovatively? Updating the recruitment program and welcoming the new attractive spirit of the company is fundamental.
- Control the results, to continuosly improve the processes. Is the strategy we are carrying out work? What can we improve? The Talent Acquisition Manager must analyze the effectiveness of the strategies that are being carried out.
The new reality in the management of people makes the selection process and the recruitment sources change continuously, so the person responsible for attracting talent must be up to date with the latest novelties. And you, would you incorporate this new figure in your team?
People First es un espacio de inspiración donde compartimos contenidos con un eje común: las personas. Desde distintas ópticas y sectores, abordamos varios temas, tendencias y noticias de interés humano.
